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 | Strategic Management of Technology and Innovation, 4th Edition
|
 | | Robert A. Burgelman, STANFORD UNIV
Clayton M. Christensen, HARVARD BUSINESS SCHOOL
Steven C Wheelwright, HARVARD BUSINESS SCHOOL
| | Hardcover, 1224 pages | | ©2004, ISBN-13 9780072536959 | | | Publisher's Retail Price:$173.13
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| | Bookstore's Wholesale Price:$138.50
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| | | Description |
The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition.
Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.
Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
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| Table of Contents |
PART I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY
A GENERAL MANAGEMENT PERSPECTIVE
Technological Innovation
Technological Innovation and Strategy
DESIGN AND IMPLEMENTATION OF TECHNOLOGY STRATEGY: AN EVOLUTIONARY PERSPECTIVE
Technological Evolution
Industry Context
Organizational Context
Strategic Action
PART III ENACTMENT OF TECHNOLOGY STRATEGY-DEVELOPING A FIRM’S INNOVATIVE CAPABILITIES
Internal and External Sources of Technology
Internal Corporate Venturing
PART IV ENACTMENT OF TECHNOLOGY STRATEGY: CREATING AND IMPLEMENTING A PRODUCT DEVELOPMENT STRATEGY
New Product Development
Building Competences/Capabilities Through New Product Development
PART V Conclusion: Innovation Challenges in Established Firms
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 | New Features |
Clay Christensen, renowned scholar and innovation guru, is a new co-author on Strategic Management and Innovation, 4th Edition. The addition of Clay Christensen as author brings greater balance to the text with his insights on innovation management and new market strategies, complimenting Burgelman’s expertise on firm strategies.
The best, most current collection of cases and readings can be found in this comprehensive volume, which simplifies the task of a faculty member putting together a course and having timely, relevant, and engaging materials.
Approximately 40% of the cases are entirely new to this edition.
New cases in this Edition include: Elio Engineering, Inc.; The Optical Components Industry: A Perspective; Ciena Corporation in 2002; Camera Technologies; Slouching Toward Broadband; Digital Distribution and the Music Industry; Managing Innovation at Nypro, Amazon.com, and Rambus; Dupont Kevlar Aramid Industrial Fiber (Abridged); What’s the Big Idea?; Improving the Product Development Process at Kirkham Instruments Corporation; We’ve Got Rhythm! Medtronic Corporation’s Cardiac Pacemaker Business; and Intel Corporation in 2003: Looking for its Third Act.
PowerPoint slides, for each section of the text, can now be found on the text’s website
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